Welcome to the very first issue of CNET Networks' Marketing Scope newsletter!
Our goal at CNET is to work closely with you so you can accomplish your online marketing objectives. We want to be your partner, and since partnerships work best when information is shared, we've created this monthly newsletter, which is designed to do three things:
  • Share marketing intelligence, ideas, and industry success stories
• Provide a forum for you to pass on your own thoughts
• Keep you informed on developments at CNET that are relevant to you
As your marketing partner, we promise to give you our undivided attention so your ad campaigns are maximized from an ROI perspective. We want to see all of your marketing efforts succeed.

I personally hope that you find the Marketing Scope newsletters useful and educational. As always, I welcome your feedback and opinions.
  Phil Branon
Senior Vice President, Enterprise Solutions

Driving Ad Innovation: A look back at 2001
Do you really think bigger is better? Are publishers too conservative? Who made the most of Internet advertising last year? Peter Rivera from Modem Media shares his views on what worked and what didn't in 2001.

Messaging Plus Units Boost Brand Metrics
Wave II of the Millward Brown IntelliQuest study measuring the effectiveness of Messaging Plus ad units has just been completed. After a year these units still have stopping power. Click here for more.
Understanding Users' Buying Behavior
CNET Networks just released a new study covering buying influence and buying behavior. Want to know what kind of influence online audiences really have over technology purchases for their companies? Interested to hear what the buying plans are in the next 12 months? Click here for highlights.
The Internet "BLOWS AWAY" Other Media At Work
A Millward Brown IntelliQuest study on media usage during the day, done in conjunction with the Online Publishers Association, will rock your perception of Internet advertising's ability to reach the B2B market. See what the press has to say....
 • CNET Networks' Updated Ad Specs
 • TechRepublic: New Look, New Ads

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