Force 13 Marketing

Bill Smith Bio
Andre Choi Bio
Partnerships

From the desk of Bill Smith
Owner and Managing Director

A few years ago, in the months leading up to the demise of Enron, companies and their marketing departments lived high-on-the-hog. They were allowed to spend their budgets and beef up their staffing levels freely, so opportunities were plentiful. When the dot-com bubble burst, it sparked what would ultimately become the collapse of the entire marketing infrastructure in the United States. Staffs were laid off in droves, job security evaporated, and CMOs and other marketing managers were forced to learn how to accomplish more with fewer resources.

Just as all of us were figuring out how to do that, something happened that no one really expected — at least no one expected it to happen as quickly as it did: The economy bounced back. The same businesses that were scaling back a few years ago are today focusing much more on their core competencies and holding themselves more accountable to the bottom line. They're leaner, meaner, and they're reporting record earnings and growth.

The problem, though, is that marketing departments are lagging behind this growth. Marketing is back in ramp-up mode, but CMOs are discovering that their departments aren't properly staffed to meet the demand. Outsourcing is one way to solve the demand problem in the short term, and by finding a vendor with a marketing approach that's strategic to the success of your business, a short-term relationship can become a long-term partnership.

This is where Force 13 Marketing comes in. We're a full-service marketing agency that specializes in the development and implementation of creative, integrated communications programs. We strive to take a strategic — yet no-nonsense — approach to the marketing needs of high-tech business organizations.

Our goal is simple: we want to help your company grow by providing clear, results-focused, cost-effective communications through diligent attention to detail, quick turnaround, and personalized customer service.

We handle accounts on a retainer, hourly, or per-project basis. But we also do something a little different: We can work with clients who need a seasoned professional to act as their in-house marketing person, or in many cases, the full marketing department. Our expertise and knowledge of many high-tech industries is what sets us apart from other firms. But more importantly, we bring to the table our ability to think critically and creatively, and the ability to focus on what really matters: results.

Think of Force 13 as a marketing "SWAT team" that you can call in on a moment's notice. Whether you need help with a quick-and-dirty project or a long-term marketing plan, you can rely on Force 13 to deliver.